Monday, December 10, 2012

Deep discount on my book!

The Kindle edition of my book is now available at a fantastic discount as part of a limited-time promotion by McFarland and Amazon. The softcover normally retails for $40, and the Kindle edition for $24.99, but for a short time, you can get it on Kindle for only $3.99! That's a savings of 90% off the softcover list price! Follow this link to buy it.

There’s no better time than now to get a copy if you don’t already have one. Or if you have a print copy but not the Kindle, this price makes it easy to get both formats. And please note that you don’t even have to have a Kindle to get the Kindle edition. Amazon provides a PC version of the Kindle reader as a free download. So if you’d benefit from having a digital, searchable copy of the book, now’s your chance. Even if you already have the Kindle edition, please share the link on any Tolkien websites or forums you frequent, and tell your friends about it.

In the old days, deep discounts usually meant that printed books were being remaindered, the first stop on their way into oblivion. But that’s not what this is about. This is part of deliberate, short-term marketing promotion designed to get my book (and some others McFarland has selected) into more people’s hands by Christmas. McFarland also hopes that the increased traffic and sales will catch the attention of Amazon’s cross-promotional algorithms, resulting in a boost in softcover sales as well. Let’s hope so!

Sorry for the blatantly commercial post, but the more people reading my book, the better. I’m sure you understand. :)

14 comments:

  1. Hot diggity! I'd had that on my "buy for myself after the holidays list" but seeing as this is so well-priced and an ebook, I grabbed it now. Thanks!

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  2. You can also read Kindle books directly in your browser, which is what I do. I used to use the PC software, but downloading is more trouble than it's worth.

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  3. Thanks for explaining that, John. I didn’t realize you could read Kindle books from the browser!

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  4. Just a note for readers buying from Germany: The reduced Kindle price is here not quite as inexpensive, but a good deal for 14,03€. I just bought it.

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  5. In the UK, the Kindle edition is roughly half price (£16.06 from £35.50). A bit too much for me just to get an electronic version of a book I already have, but still a pretty good deal for someone who doesn't have the book yet and doesn't mind e-books.

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  6. Vaysh and Nelson, maybe either of you would have an opinion or direct knowledge of this. I’ve always wondered: what’s to stop somebody from purchasing a Kindle copy from whichever country has the cheapest price. Because there is no shipping involved (it’s an immediate download), and because the currency conversion should happen automatically, couldn’t people outside the U.S. still purchase the U.S. Amazon.com Kindle edition? Are there measures in place on the website to disallow this? It’s never made any sense to me that a digital copy should be priced differently in different markets. Allowing for currency conversion (and possibly some local taxes), I think it should always be the same.

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  7. For what it's worth, there's also a free Kindle app for Android tablets and iPads, so prospective readers need not own an actual Kindle to take advantage of this sale.

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  8. Yeah, the Amazon website recongizes your location. So even Amazon.com displays the UK price for (converted into $), and prompts you to go to Amazon.co.uk. Maybe you can get around this with proxies or something, but they don't make it easy (in fact, it's a lot easier to do comparison shopping for a physical book than for a digital one!).

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  9. Boo, that's irritating. I can understand selling physical commodities for variable prices, but not digital ones. Ah well.

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  10. Nelson, I believe it's not done by location detection but by credit card. If you have a US credit card number you can download US-market eBooks from wherever you are on the world. If you don't have a US credit-card number, you can't even if you're physically in the US. At least that's my understanding.

    Now I understand there are ways to get US credit cards even if you're not a US citizen or resident and not physically located in the US. But I guess they may be illegal so won't directly promote them here, just say that Google is your friend.

    This is just my understanding. I can't guarantee that it really does work.

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  11. I actually do have an American credit card (I'm an American living abroad), but it still displays the e-book as being $25.76.

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  12. Well - this is not actually anent the subject of this thread, but I wondered if you had spotted the review by Nicholas Birns of "The mythological dimensions of Neil Gaiman?
    I quote from page 165, Mythlore 119/120, Fall/Winter 2012: "[...] the always superb Jason Fisher [...]"

    Well!

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  13. Ah! Thank you! I just downloaded it and am excited to start reading. Cheers!

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  14. Cheers, Kelly! And cheers, Saranna! :)

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